6533b825fe1ef96bd1282352
RESEARCH PRODUCT
Food Packaging. Narrazioni semiotiche e branding alimentare
Ilaria Ventura Bordencasubject
packaging food branding communicationdescription
Analysing food packaging means discovering its narratives, the ways in which a culture thinks about it. To analyze how brands speak to consumers through packaging is to delineate the type of consumers that brand is targeting. Packaging is one of the elements of the branding process and is also one of the texts through which a certain culture thinks about and reflects food, dietetics, health, taste, and nutrition.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 |