Adherence

6533b826fe1ef96bd1283a9b

RESEARCH PRODUCT

Adherence

subject

Actuarial science Medical advice Economics Ambiguity aversion Dynamic inconsistency Heuristics Behavioral economics Health policy Paternalism

description

Non-adherence to medical advice is a serious problem to patients, health policy and practitioners. This article outlines concepts of behavioral economics that might lead a patient to decide against the provider's recommendations and thus to be non-adherent. Especially the timing of pay-offs and dynamic inconsistency, their uncertainty and ambiguity aversion, loss-aversion and numerous heuristics like the peak-end-rule are discussed. The paper concludes with some hints on “libertarian” paternalism that may improve the situation.

year	journal	country	edition	language
2016-10-01	International Journal of Applied Behavioral Economics

https://doi.org/10.4018/ijabe.2016100103

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