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RESEARCH PRODUCT

The supermarket of future

subject

description

As the last trends demonstrate, the supermarket of the near future will change face. Here, we will find only high-quality products, belonging to the category of ‘fresh’ and purchasable by smartphone. The packaged products, belonging to the category of ‘dry’, will be more conveniently purchasable on-line. Therefore, cash-registers and the areas before cash-registers will disappear at the entrance and the exit of supermarket. And most of physical space of the today supermarket will be useless. Here is the problem – nowadays the space ingeniously designed of the area before cash-register yields 30% of the whole profit of the supermarket, thank to the irrational buying. How will the supermarket change in the near future? A hypothesis is that a new supermarket-space will take field – a neuralgic centre towards which all the directions lead. Here we will be able to buy few high-quality food products and many experiences connected with to food. The matter is open.