6533b826fe1ef96bd128435a
RESEARCH PRODUCT
Motivators That Intervene in the Decision Making Process in Tourism
Alexandra Vinereansubject
jel:M21consumer behavior motivators consumer buying behavior influences tourism process decision making processinfluencesjel:M31tourism processlcsh:Marketing. Distribution of productsconsumer buying behaviordecision making processlcsh:HF5410-5417.5consumer behaviormotivatorsdescription
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2014-10-01 | Expert Journal of Marketing |