6533b826fe1ef96bd12847e6

RESEARCH PRODUCT

Consumer Information Systems as Services

Martin BastekTuure TuunaneLesley A. Gardner

subject

business.industryConsumer informationInternet privacyIPTVAdvertisingbusiness

description

Consumer Information Systems (CIS) are a new type of Information System that provides services to consumers, such as Internet-based television, instead of addressing users in traditional organizational settings. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. The authors suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This chapter presents a conceptual framework and investigates how it applies to an emerging field of Internet Protocol Television (IPTV)/Internet TV systems.

yearjournalcountryeditionlanguage
2015-01-01
https://doi.org/10.4018/978-1-4666-6547-7.ch026