6533b826fe1ef96bd1284ff7

RESEARCH PRODUCT

A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism

Martina G. GallarzaIrene GilFrancisco Arteaga

subject

Service qualityComputer sciencemedia_common.quotation_subjectStatisticsLoyaltyComplex systemEconometricsCustomer satisfactionLatent variableExplained variationValue (mathematics)media_commonCausal model

description

This study presents a new algorithm for estimating causal models based on multiblock PLS method. This new algorithm is tested in a particular post-consumption behavior with the aim of validating a complex system of relations between antecedents of value, perceived value, satisfaction and loyalty. The results are compared with the classical LVPLS method: both methods support the proposed structural relations, but the explained variance is slightly higher with the new algorithm.

yearjournalcountryeditionlanguage
2009-11-16
https://doi.org/10.1007/978-3-540-32827-8_7