6533b827fe1ef96bd12863ac

RESEARCH PRODUCT

The Finnish pulp and paper industry: a case study in media as stakeholder

Tuomo Takala

subject

Organizational Behavior and Human Resource Managementbusiness.industryIndustrial relationsStakeholderStrategic communicationBusinessPublic relationsCorporate communicationPulp and paper industrySocial responsibility

description

Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.

https://doi.org/10.1108/eb046558