6533b827fe1ef96bd12863ac
RESEARCH PRODUCT
The Finnish pulp and paper industry: a case study in media as stakeholder
Tuomo Takalasubject
Organizational Behavior and Human Resource Managementbusiness.industryIndustrial relationsStakeholderStrategic communicationBusinessPublic relationsCorporate communicationPulp and paper industrySocial responsibilitydescription
Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.
year | journal | country | edition | language |
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1998-03-01 | Corporate Communications: An International Journal |