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RESEARCH PRODUCT
Media Effects: Cumulation and Duration
Thomas KochFlorian Arendtsubject
Spiral of silencemedia_common.quotation_subject05 social sciencesSingle stimulusCumulative ExposureCumulative effects050801 communication & media studies0506 political scienceTerm (time)0508 media and communicationsDuration (philosophy)Perception050602 political science & public administrationPsychologyCognitive psychologymedia_commondescription
The cumulation of media effects describes a process during which numerous (often, but not necessarily, small) effects accumulate over time as individuals use a certain medium or specific media contents repeatedly. Cumulative effects are especially central in forming individuals' perceptions of reality and are therefore a central premise in several theories and approaches that explain media effects (e.g., cultivation, agenda-setting, or spiral of silence). Whereas effects of single stimuli typically persist only in the short term, cumulative effects of media messages are long-term effects. This entry theorizes on the processes occurring between the short-term effects of a single stimulus and the long-term effects triggered by cumulative exposure. Keywords: cumulation; duration; perceptions of reality
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-03-08 | The International Encyclopedia of Media Effects |