Loģistikas uzņēmuma "Multilog Freight" mārketinga darbība

6533b829fe1ef96bd1289d5f

RESEARCH PRODUCT

Loģistikas uzņēmuma "Multilog Freight" mārketinga darbība

subject

Vadībzinātne salikto kravu pārvadājumi ar temperatūras režīmu klientu serviss transporta pakalpojumi transporta nozare pārtikas loģistika

description

Šis darbs ir veltīts uzņēmuma “Multilog Freight” mārketinga darbības izpētei. Darba mērķis ir gūt ieskatu par uzņēmuma mārketinga darbībām un vidi, kas sekmē vai kavē uzņēmuma attīstību. Izvirzītā mērķa sasniegšanai darba autors ir veicis sekojošus uzdevumus: ir gūts priekšstats par nozari kurā darbojas konkrētais uzņēmums un par tirgus situāciju konkrētajā tirgus nišā. Tika izpētīta uzņēmuma darbība pēc galvenajiem faktoriem, kā arī veikta klientu aptauja, kas kopumā ļāva veikt empīriskus secinājumus par uzņēmuma attīstību no mārketinga viedokļa. Pētījuma gaitā iegūtā būtiskākā atziņa- Orientēšanās uz klienta vajadzībām un augstas kvalitātes pakalpojuma sniegšana ir būtiska priekšrocība pret konkurentiem pat pie augstākas pakalpojuma cenas. Darba apjoms ir 60 lapas, darbā ir 5 tabulas un 19 attēli. Darba sagatavošanai tika izmantoti 25 dažādi informācijas avoti. Atslēgvārdi: transporta nozare, pārtikas loģistika, salikto kravu pārvadājumi ar temperatūras režīmu, transporta pakalpojumi, klientu serviss.

year	journal	country	edition	language
2017-01-01

https://dspace.lu.lv/dspace/handle/7/36383

PEPhysical Sciences and Engineering
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