6533b829fe1ef96bd128a1ac

RESEARCH PRODUCT

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subject

Media managementKnowledge managementbusiness.industryStrategy and ManagementCommunication05 social sciences050801 communication & media studiesInternationalization0508 media and communications0502 economics and business050211 marketingBusinessBusiness and International ManagementAmbidexterity

description

ABSTRACTOrganisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for m...