6533b82afe1ef96bd128b645
RESEARCH PRODUCT
Designing a New Method of Studying Feature-Length Films
Teresa Canas-bajoEleni BerkiJose Cañas-bajoPertti SaariluomaJuri-petri Valtanensubject
Cultural StudiesVisual Arts and Performing Artsbusiness.industryCommunication05 social sciencesPattern recognition02 engineering and technology050105 experimental psychologyEmpirical researchFeature (computer vision)0202 electrical engineering electronic engineering information engineering020201 artificial intelligence & image processing0501 psychology and cognitive sciencesArtificial intelligencePsychologybusinessComputingMilieux_MISCELLANEOUSdescription
Measuring viewers’ experiences of films has become a critical issue for filmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length films. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers’ experiences of different structural features of films. This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-12-01 | Projections |