6533b82afe1ef96bd128c117
RESEARCH PRODUCT
Empirical model evaluation and hypothesis testing
Jennifer Berzsubject
Exploratory data analysisBrand relationshipSection (archaeology)EconometricsGroup comparisonStatistical hypothesis testingMathematicsBrand loyaltydescription
Chapter 5 deals with the empirical model evaluation and the testing of hypotheses. It starts out with the evaluation of the measurement and the structural models, using the PLS algorithm. After the evaluation of the complete model, moderating effects are examined by conducting group comparisons (section 5.4.1) and by investigating interaction effects (5.4.2). After that, selected constructs are further examined by exploratory data analysis (section 5.5).
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 |