6533b82afe1ef96bd128c28a
RESEARCH PRODUCT
Si j'aurai su, j'aurai pas venu" : éclairage stratégique sur le lancement simultané des deux " Guerre des Boutons "
Rémi MencarelliMathilde Pulhsubject
agglomération temporelle.film industryconflictconflitGeneral Medicinenew product introductiontemporal agglomerationCombinatoricslaunch datefilière cinématographique[SHS.GESTION]Humanities and Social Sciences/Business administrationnouveau produitpréannoncedate de lancement[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationHumanitiespreannouncementMathematicsdescription
“If I knew, I will not come”: strategic insight on the simultaneous launch of the two Guerre des BoutonsThe purpose of this paper is to propose an insight on an unusual strategic situation in the movie industry: thesimultaneous launch on screens of two almost identical movies, La Guerre des Boutons. After recalling the stakesattached to the product launch in the film industry, a monograph devoted to this direct confrontation, supplementedby an analysis of the critics of spectators, is proposed. This analysis reveals determinants (the conflictand lack of control in the film industry) and consequences (sub-optimal strategy) of the temporal agglomeration.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2014-03-01 |