6533b82cfe1ef96bd128ed5b

RESEARCH PRODUCT

Innovations sociales et création de valeur partagée au sein des entreprises

subject

description

This work focuses on social innovations that are likely to create shared value, that is, to seek commercial success that has the potential to generate benefits for the society. This shared value deals with the wellbeing of low-income consumers and poor people. These innovations are also a lever to reduce the pressures that can be exerted by stakeholders in the social-political sphere (regulatory authorities and soft power), if the company does not reduce the negative externalities produced by its activities.