Analiza PROFIT i jej wykorzystanie w budowie mapy preferencji parametrów logistycznej obsługi klienta

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RESEARCH PRODUCT

Analiza PROFIT i jej wykorzystanie w budowie mapy preferencji parametrów logistycznej obsługi klienta

subject

analiza PROFIT PROFIT analysis mapa preferencji customer service obsługa klienta mapa percepcji perception map preference map

description

Artykuł podejmuje problematykę badania preferencji nabywców z wykorzystaniem analizy PROFIT. Jego celem jest wskazanie możliwości zastosowania tej metody w tworzeniu mapy percepcji elementów obsługi klienta oraz korzyści płynących z jej zastosowania. Metoda ta pozwala na identyfikację preferencji odbiorców z punktu widzenia określonych zmiennych.

year	journal	country	edition	language
2017-01-01	Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Ekonomika i Organizacja Logistyki

10.22630/eiol.2017.2.1.8 https://doi.org/10.22630/EIOL.2017.2.1.8

PEPhysical Sciences and Engineering
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LSLife Sciences
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SHSocial Sciences and Humanities
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