6533b82dfe1ef96bd1290808

RESEARCH PRODUCT

Minority Languages and Markets

Sari PietikäinenMaria RiederHelen Kelly-holmes

subject

060201 languages & linguistics060101 anthropology06 humanities and the artslanguage.human_languageIrishPolitical sciencePolitical economy0602 languages and literatureKey (cryptography)language0601 history and archaeologyIndigenous languageExchange valueTourism

description

This chapter explores how minority languages figure in economic development and are invested with values of expertise, distinction and authenticity. Drawing on previous research, including the authors’ own studies on minority and indigenous language practices and discourses in peripheral, multilingual Irish and Sami sites, the chapter discusses the changing and expanding role of minority languages in some key economic domains: advertising and marketing, tourism, the media and job markets. It reflects on the conditions and consequences of economic processes for the exchange value of minority languages in changing markets.

yearjournalcountryeditionlanguage
2018-12-12
https://doi.org/10.1057/978-1-137-54066-9_11