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RESEARCH PRODUCT

GREEN LOGISTICS – A DIFFERENT AND SUSTAINABLE BUSINESS GROWTH MODEL

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Built on the concepts of green logistics and green supply chain management (GrSCM), this paper presents the relationship between logistical activities and its related environmental effects and costs. By greening their supply chain, companies can better use their assets, optimize resources- do more with less, improve and create sustainable technology, ensure continuity and strategic, long-term alliances. Business ethics and social responsibility are important components of organisational effectiveness. Most companies recognize that socially responsible activities improve their image among consumers, stakeholders, the financial community and other relevant publics. They have found that environmental and social responsible practices are simply good business, resulting not only in a favourable image, but ultimately to increased sales and cost reduction. Mars Incorporated is one of the companies that have significantly managed to increase operational and capital efficiency, reaching an environmental conscious, social minded and result oriented triple bottom line.