The image of cruise ship holidays on Italian television: a comparative analysis.

6533b82dfe1ef96bd1291d0b

RESEARCH PRODUCT

The image of cruise ship holidays on Italian television: a comparative analysis.

subject

content analysis Settore SPS/08 - Sociologia Dei Processi Culturali E Comunicativi media_common.quotation_subject Cruise Advertising Settore SECS-S/05 - Statistica Sociale Art Cruise ship tourism destination image Image (mathematics)media_common

description

By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.

year	journal	country	edition	language
2017-01-01

https://doi.org/10.1079/9781780646084.0274

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