6533b82efe1ef96bd1292a4a
RESEARCH PRODUCT
Constructions, Claims, Resonance, Reflexivity: Language and Market Categorization
Marjo SiltaojaNina Granqvistsubject
luokitus (toiminta)kieli ja kieletlanguagemarkkina-alueetmedia_common.quotation_subject05 social sciencesreviewmarket category050109 social psychologycategorizationkielialueetResonance (particle physics)AgreementEpistemologydiscourse theoryCategorizationReflexivity0502 economics and businessmarkkinat (taloustiede)0501 psychology and cognitive sciencesPsychology050203 business & managementGeneral Environmental Sciencemedia_commondescription
doi: 10.1177/2631787720968561 Studies on market categorization exhibit substantial agreement that language plays a central role in articulating and constructing meanings among market participants and crafting consensus to produce a collective of interacting market actors. The purpose of this paper is to take stock of the growing body of research on language and market categories. This review has two aims. We begin by identifying how scholars have applied a variety of language constructs in category research, providing an understanding of the differences between these constructs and elaborating their uses and functions in the studies on market categorization. The second part of the review then provides a detailed analysis of the applications of these constructs in empirical studies addressing various situations and settings for categorization. We conclude the review by providing a synthesis of the role of language in market categorization and discuss avenues for future research. Peer reviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-10-01 | Organization Theory |