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RESEARCH PRODUCT

Place des ERP dans le suivi de la performance des filiales par la maison-mère

subject

description

This study seeks to shed the light on the role of Enterprise Resource Planning (ERP) as a management tool adopted by multinational corporations in their monitoring of the headquarters/ subsidiary performance. We have opted for a deductive approach, focusing on multinational corporations whose subsidiaries are based in Morocco and which are endowed with the ERP tool. To meet this end, we have carried out both a qualitative and a quantitative study. Qualitatively, the six semi directive interviews conducted with the subsidiaries management fit in harmoniously with the items that figure in our questionnaire, submitted to 104 subsidiaries in the framework of a quantitative study. We have found out that even if subsidiaries benefit from autonomy as far as management is concerned, the headquarters still impose the strategic vision and intervene at how ERP must be implemented. Indeed, ERP acts positively on the headquarters/subsidiary relationship by rendering data even, making coordination fluid and facilitating budget control and goals follow- up. Other merits that the ERP tool offers include: time saving, ease of use, tracking, availability and easy data exchange. Nevertheless, ERP has not been fully utilized due to the difficulty of matching its features. Basically, head offices make use of ERP in evaluating financial performance, namely reporting sales and inventory management. Otherwise, it remains less operational.