Mārketinga pasākumu nozīme starptautiska zīmola atpazīstamības veicināšanai Latvijā

6533b830fe1ef96bd129748a

RESEARCH PRODUCT

Mārketinga pasākumu nozīme starptautiska zīmola atpazīstamības veicināšanai Latvijā

Arnis Ozoliņš

subject

description

Darba tēmas izvēle ir saistīta ar būtisku mūsdienu ekonomikas iezīmi - marketinga aktivitāšu un zīmola mijiedarbību. Autors šajā darbā izvirza mērķi noskaidrot starptautiska zīmola atpazīstamības veicinošos faktorus, ir apzinājis zīmola Nike darbību Latvijā, iepazinies ar SIA Sportland mārketinga aktivitātēm un analizējis zīmola izplatību veicinošos pasākumus. Mērķa sasniegšanai tika izvirzīti uzdevumi: noskaidrot mārketinga vidi un preces izvēli veicinošos faktorus, izpētīt un analizēt zīmola Nike darbību Latvijā. Pētījumā noskaidrots, ka Nike ir populārākais sporta preču zīmols Latvijā un tā kvalitāte ir pamatā pircēju izvēlei iegādāties šī zīmola produktus, preču sortiments pircējus apmierina. Nozīmīgākās SIA Sportland marketinga aktivitātes Nike zīmola atpazīstamības veicināšanā ir darbinieku apmācība, masu pasākumi un sponsorēšana.

year	journal	country	edition	language
2012-01-01

https://dspace.lu.lv/dspace/handle/7/23231

PEPhysical Sciences and Engineering
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SHSocial Sciences and Humanities
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