6533b831fe1ef96bd1298b61

RESEARCH PRODUCT

LES COMMUNAUTÉS IMAGINÉES, UN TERRITOIRE D'ACTION MARKETING? Le cas de l'entreprise de rencontre en ligne Meetic

Gaêl BonninPhilippe Odou

subject

[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS] Humanities and Social Sciences[SHS.GESTION] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUS[SHS]Humanities and Social Sciences

description

International audience

https://hal.univ-reims.fr/hal-02048746