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RESEARCH PRODUCT

Cultural identities in the flow: a theoretical reflection on the impact of technological globalization on intercultural communication

subject

description

Cultural analysts observe a profound change in the creation and distribution of cultural content and cultural identities, the permeability and shifting of cultural boundaries through the influence of media and communication technologies, often called the flow. Intercultural communication research needs to adapt. Far from invalidating cross-cultural research en bloc, we observe a movement towards more dynamic models, including aspects of co-creation of culture. Modal anthropology can aid us to orient our research since they take into account dimensions hitherto underrepresented in research on the relation of culture and technologies.