6533b831fe1ef96bd1299734

RESEARCH PRODUCT

Theoretical foundation in relevant fields of research

Jennifer Berz

subject

EngineeringBrand imagebusiness.industryFoundation (engineering)Engineering ethicsSocial mediabusiness

description

This chapter provides the theoretical foundation in relevant fields of research. Due to the fact that part of this study is exploratory and because it combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.

yearjournalcountryeditionlanguage
2016-01-01
https://doi.org/10.1007/978-3-658-14294-0_2