6533b831fe1ef96bd1299947

RESEARCH PRODUCT

Digital solutions transform the forest-based bioeconomy into a digital platform industry : a suggestion for a disruptive business model in the digital economy

Pekka NeittaanmäkiNasir NaveedChihiro WatanabeChihiro Watanabe

subject

forest-based bioeconomySociology and Political ScienceCore businessHuman Factors and Ergonomics010501 environmental sciencesBusiness model01 natural sciencesEducation0502 economics and businessDemand planningDigital economyBusiness and International Managementdigital solutionscreative disruption platformIndustrial organization0105 earth and related environmental sciencesDownstream (petroleum industry)ta113Upstream (petroleum industry)business.industrytransformation05 social sciencesLocalityluovat menetelmätTransformative learningdigital platform industrydigitaaliset alustatbusinessbiotalous050203 business & management

description

With the notion that the transformation of the forest-based bioeconomy in recent years provides insightful suggestions not only on the bioeconomy, but on business innovation, this paper conducts an empirical analysis of the transformation and attempts to extract suggestions for a digital-solution-driven, disruptive business model in the digital economy. Notwithstanding the potential broad cross-sectoral benefits, the natural environment, locality constraints, and incessant challenge of distance have impeded the balanced development of the bioeconomy. However, driven by digital solutions, the bioeconomy has taken big steps forward in recent years. Digitalization has enabled real-time, end-to-end supply chain visibility, improved delivery accuracy as well as stock level optimization and alignment with demand planning. The advancement of e-commerce has also led to the elimination of distance between both the upstream and the downstream of the chain. This paper demonstrates a transformative stream observed at the forefront of the forest-based bioeconomy chain. An empirical analysis focusing on the core business activities at the forefront, both upstream and downstream of the chain, is conducted. A new insight common to all industries in the digital economy is thus explored for constructing a creative disruption platform by embracing digital solutions. peerReviewed

http://urn.fi/URN:NBN:fi:jyu-201808133823