6533b832fe1ef96bd129a8f1
RESEARCH PRODUCT
Wine label design as a strategic tool to attract consumers. A marketing study to know wine product positioning
Stefania ChironiMarzia Ingrassiasubject
Settore AGR/01 - Economia Ed Estimo Ruralewine label consumer attention product positioningyear | journal | country | edition | language |
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2011-01-01 |