6533b832fe1ef96bd129a8f1
RESEARCH PRODUCT
Wine label design as a strategic tool to attract consumers. A marketing study to know wine product positioning
Stefania ChironiMarzia Ingrassiasubject
Settore AGR/01 - Economia Ed Estimo Ruralewine label consumer attention product positioning| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-01-01 |