‘Zeitgeist’and minority influence—where is the causality: A comment on Clark (1990)

6533b832fe1ef96bd129ac3a

RESEARCH PRODUCT

‘Zeitgeist’and minority influence—where is the causality: A comment on Clark (1990)

Juan Antonio Pérez Stamos Papastamou Gabriel Mugny

subject

Mood Social Psychology Interpretation (philosophy)Minority influence Relation (history of concept)Zeitgeist Psychology Causality Social psychology

description

Does the mood of the time (Zeitgeist) facilitate the influence minorities are able to exercise, or is it itself a direct product of minority influence ? It is argued, from a social psychological definition of the minority-majority relation, that the former interpretation fails to explain many of the observed effects and in particular the conversion effect. A model is offered that is consistent with the second interpretation.

year	journal	country	edition	language
1995-11-01	European Journal of Social Psychology

https://doi.org/10.1002/ejsp.2420250609

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