6533b833fe1ef96bd129b62b

RESEARCH PRODUCT

Interactive Decision Aids

Jella Pfeiffer

subject

Course of actionDecision support systemKnowledge managementComputer sciencebusiness.industryDecision aidsPreference elicitationProduct (category theory)Aspiration levelRecommender systembusinessTask (project management)

description

Decision support systems assist people in making a decision or choosing a course of action in a nonroutine situation that requires judgment (Haubl and Trifts 2000; Kasper 1996). In online webstores, vendors can easily offer highly interactive types of decision support. These co-called interactive decision aids (IDA) “help consumers in making informed purchase decisions amidst the vast availability of online product offerings” (Wang and Benbasat 2009, p. 3). However, the application of IDA is not restricted to purchase decisions. They are general enough to be of use in any kind of choice task where alternatives are known.

yearjournalcountryeditionlanguage
2011-10-15
https://doi.org/10.1007/978-3-7908-2769-9_5