6533b833fe1ef96bd129c0ab

RESEARCH PRODUCT

Olympic Games-Related Values and Host Country Residents’ Pre-event Evaluations in the Run-Up to the 2016 Olympic Games

Joerg KoenigstorferHolger Preuss

subject

HistoryHost countryStrategy and ManagementTourism Leisure and Hospitality ManagementEvent (relativity)Advertising

description

The goal of this study is to examine the relationship between perceived values in relation to the Olympic Games and individuals’ attitudes toward, and intended support of hosting the Olympic Games ...

https://doi.org/10.1080/24704067.2019.1669065