6533b833fe1ef96bd129c113

RESEARCH PRODUCT

Practical Aspects of Log File Analysis for E-Commerce

Grzegorz ChodakGrażyna Suchacka

subject

Web serverService (systems architecture)DatabaseComputer sciencebusiness.industryE-commercecomputer.software_genreWorld Wide WebIdentification (information)Web pageWeb log analysis softwareWeb servicebusinesscomputerData Web

description

The paper concerns Web server log file analysis to discover knowledge useful for online retailers. Data for one month of the online bookstore operation was analyzed with respect to the probability of making a purchase by e-customers. Key states and characteristics of user sessions were distinguished and their relations to the session state connected with purchase confirmation were analyzed. Results allow identification of factors increasing the probability of making a purchase in a given Web store and thus, determination of user sessions which are more valuable in terms of e-business profitability. Such results may be then applied in practice, e.g. in a method for personalized or prioritized service in the Web server system.

yearjournalcountryeditionlanguage
2013-01-01
https://doi.org/10.1007/978-3-642-38865-1_56