6533b833fe1ef96bd129c4a0

RESEARCH PRODUCT

Identyfikacja i porównanie kryteriów oceny wiarygodności witryn internetowych

subject

description

The aim of the article is to both identify and compare different sets of evaluation criteria for credibility of internet services and websites. The questions asked by the author in the above work are as follows: 1. Does application of various approaches to identify and define criteria of evaluating the credibility of internet services and websites allows one to obtain the same frame of evaluation that are generał, valid and elastic? 2. Does it lead to creation of various sets of the abovementioned criteria? To answer the abovementioned questions, the author of the article shows possible approaches to identify the criteria for evaluating the credibility of websites: intuitive,theoretical and empirical. On this basis the author of this article shows chosen examples of sets of valid evaluation criteria. Application of comparative analysis allowed the author to reveal how varied the evaluation criteria are and allowed to identify the ones that are most generał, valid and elastic. The results of the comparison of different criteria sets for credibility evaluation could be applied in practice to construct different tools for evaluating the credibility of websites and internet services.