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RESEARCH PRODUCT
Towards a ‘Virtual’ Rationality?
Francisco Martorell Campossubject
Residential densityRationalityPositive economicsVirtual realitydescription
Psychology has, for a long time, shown the boundaries of human rationality. The rationalistic model of human behaviour assumed by neoclassical economics has broken down; the idea that companies are guided by managers who are able to weigh all the options and make the most rational or optimum decisions in accordance with maximizing principles, such as ‘profits’, cannot be held any more.
year | journal | country | edition | language |
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1999-01-01 |