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RESEARCH PRODUCT

Towards a ‘Virtual’ Rationality?

Francisco Martorell Campos

subject

Residential densityRationalityPositive economicsVirtual reality

description

Psychology has, for a long time, shown the boundaries of human rationality. The rationalistic model of human behaviour assumed by neoclassical economics has broken down; the idea that companies are guided by managers who are able to weigh all the options and make the most rational or optimum decisions in accordance with maximizing principles, such as ‘profits’, cannot be held any more.

https://doi.org/10.1007/978-94-011-4708-8_21