Résistance du consommateur : vers une clarification des concepts.

6533b834fe1ef96bd129ddd7

RESEARCH PRODUCT

Résistance du consommateur : vers une clarification des concepts.

subject

resistant propensity.manifestations de résistance résistance du consommateur Consumer resistance resistant manifestations resistant propensity.résistance du consommateur manifestations de résistance propension à la résistance Consumer resistance [SHS.GESTION]Humanities and Social Sciences/Business administration propension à la résistance [SHS.GESTION] Humanities and Social Sciences/Business administration resistant manifestations [ SHS.GESTION ] Humanities and Social Sciences/Business administration

description

The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.

year	journal	country	edition	language
2010-11-22

https://hal.archives-ouvertes.fr/hal-00567949

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