Vers une consommation plus affective ?

6533b834fe1ef96bd129ded0

RESEARCH PRODUCT

Vers une consommation plus affective ?

subject

Economics and Econometrics Strategy and Management 0502 economics and business 05 social sciences 050211 marketing 0501 psychology and cognitive sciences Business and International Management 050105 experimental psychology

description

L'analyse du comportement du consommateur a profondément évolué. Car les limites des modèles dominant jusqu'à récemment sont désormais devenues apparentes. Parmi les recherches qui ont renouvelé l'approche de cette question essentielle pour les spécialistes de marketing, les théories des états affectifs apparaissent comme particulièrement importantes. L'auteur s'interroge sur leurs apports et leurs conséquences sur l'évolution des méthodes de marketing.

year	journal	country	edition	language
2015-11-01	Revue Française de Gestion

https://doi.org/10.3166/rfg.253.173-187

PEPhysical Sciences and Engineering
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LSLife Sciences
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  - LS4_3Physiology of ageing
  - LS4_2Comparative physiology
  - LS4_5Non-hormonal mechanisms of inter-organ and tissue communication
  - LS4_6Microbiome and host physiology
  - LS4_7Nutrition and exercise physiology
  - LS4_8Impact of stress (including environmental stress) on physiology
  - LS4_9Metabolism and metabolic disorders, including diabetes and obesity
  - LS4_10The cardiovascular system and cardiovascular diseases
  - LS4_11Haematopoiesis and blood diseases
  - LS4_12Cancer
  - LS4_13Other non-communicable diseases (except disorders of the nervous system and immunity-related diseases)
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  - LS3_5Cell signalling and signal transduction, exosome biology
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  - LS3_7Mechanobiology of cells, tissues and organs
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  - LS3_9Cell differentiation, formation of tissues and organs
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  - LS5_5Neural networks and plasticity
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SHSocial Sciences and Humanities
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