Zīmola vizuālo elementu nozīme zīmola veidošanā un attīstībā

6533b834fe1ef96bd129e498

RESEARCH PRODUCT

Zīmola vizuālo elementu nozīme zīmola veidošanā un attīstībā

Matīss Jansons

subject

Vadībzinātne zīmola vizuālo elementu pamatnosacījumi (uzdevumi)zīmola elementi zīmola vizuālie elementi zīmols

description

Maģistra darba „Zīmola vizuālo elementu nozīme zīmola veidošanā un attīstībā” mērķis ir, pamatojoties uz teorētiskajiem materiāliem un patērētāju aptauju, noskaidrot zīmola vizuālo elementu nozīmi zīmola veidošanā un attīstīšanā, kā arī to, kādas būtu šo elementu vēlamās pamatprasības (uzdevumi). Tāpat ar aptaujas palīdzību noteikt Latvijas patērētājos valdošos uzskatus par zīmola elementiem. Darbs sastāv no 3 nodaļām. Pirmajās divās nodaļās tiek apskatīti teorētiskie zīmola elementu aspekti; 3. nodaļa ir patērētāju aptaujas analītiskā daļa. Darba noslēgumā izstrādāti 9 secinājumi un izvirzīti 10 priekšlikumi. Darba apjoms ir 92 lappuses, kas satur 3 tabulas un 45 attēlus; darbam pievienoti 3 pielikumi. Izmantoto avotu skaits ir 61. Atslēgvārdi: zīmols, zīmola elementi, zīmola vizuālie elementi, zīmola vizuālo elementu pamatnosacījumi (uzdevumi)

year	journal	country	edition	language
2015-01-01

https://dspace.lu.lv/dspace/handle/7/28771

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
  - PE2_1Theory of fundamental interactions
  - PE2_2 Phenomenology of fundamental interactions
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  - PE2_4Experimental particle physics without accelerators
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  - PE2_8Gas and plasma physics
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  - PE2_11Ultra-cold atoms and molecules
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  - PE2_14Lasers, ultra-short lasers and laser physics
  - PE2_17Metrology and measurement
  - PE2_16Non-linear physics
  - PE2_12Optics, non-linear optics and nano-optics
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- PE1Mathematics
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LSLife Sciences
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  - LS4_1Organ and tissue physiology and pathophysiology
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- LS5Neuroscience and Disorders of the Nervous System
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SHSocial Sciences and Humanities
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