Virālo video izmantošana Latvijas reklāmas kampaņās: "Piens Fest", "Kiwie" un "AirDog" gadījumi

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RESEARCH PRODUCT

Virālo video izmantošana Latvijas reklāmas kampaņās: "Piens Fest", "Kiwie" un "AirDog" gadījumi

Santa Manuilova

subject

Virālie video Reklāmas kampaņas Partizānu mārketings Jaunie mediji Komunikācijas zinātne Mediju konverģence

description

Bakalaura darba tēma ir „Virālo video izmantošana Latvijas reklāmas kampaņās: „Piens Fest”, „Kiwie” un „AirDog” gadījumi”. Pētījuma mērķis - noskaidrot virālo video reklāmu izmantošanas tendences Latvijā un noteikt, kāda ir auditorijas attieksme pret šādiem video. Darbā tika izmantotas kvantitatīvā un kvalitatīvā pētījumu metodes: aptauja un intervija. Teorētiskajā pamatojumā apskatīta mediju konverģences teorija, jauno mediju, reklāmas kampaņu un partizānu mārketinga teorētiskais raksturojums. Pētījumā tika noskaidrots, ka Latvijā virālo reklāmas video izmantošana ir reta, jo uzņēmēji baidās riskēt, lai gan ar stratēģisku komunikāciju var efektīvāk sasniegt mērķauditoriju ar mazākiem izdevumiem.

year	journal	country	edition	language
2015-01-01

https://dspace.lu.lv/dspace/handle/7/30692

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
  - PE2_1Theory of fundamental interactions
  - PE2_2 Phenomenology of fundamental interactions
  - PE2_3Experimental particle physics with accelerators
  - PE2_4Experimental particle physics without accelerators
  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
  - PE2_7Nuclear and particle astrophysics
  - PE2_9 Electromagnetism
  - PE2_10Atomic, molecular physics
  - PE2_11Ultra-cold atoms and molecules
  - PE2_18Equilibrium and non-equilibrium statistical mechanics: steady states and dynamics
  - PE2_14Lasers, ultra-short lasers and laser physics
  - PE2_17Metrology and measurement
  - PE2_16Non-linear physics
  - PE2_12Optics, non-linear optics and nano-optics
  - PE2_13Quantum optics and quantum information
  - PE2_15Thermodynamics
- PE1Mathematics
  - PE1_1Logic and foundations
  - PE1_6Geometry and global analysis
  - PE1_8Analysis
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  - PE1_11Theoretical aspects of partial differential equations
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  - PE1_14Mathematical statistics
  - PE1_15Generic statistical methodology and modelling
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  - PE1_19Scientific computing and data processing
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  - PE1_21Application of mathematics in sciences
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  - PE1_3Number theory
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  - PE3_1Structure of solids, material growth and characterisation
  - PE3_2Mechanical and acoustical properties of condensed matter, lattice dynamics
  - PE3_3Transport properties of condensed matter
  - PE3_4Electronic properties of materials, surfaces, interfaces, nanostructures
  - PE3_6Macroscopic quantum phenomena, e.g. superconductivity, superfluidity, quantum Hall effect
  - PE3_5Physical properties of semiconductors and insulators
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  - PE7_7Signal processing
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  - PE10_17Hydrology, hydrogeology, engineering and environmental geology, water and soil pollution
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  - PE10_21Earth system modelling and interactions
  - PE10_14Earth observations from space/remote sensing
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  - PE10_13Physical geography, geomorphology
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  - PE11_5Engineering of composites and hybrid materials
  - PE11_6Engineering of carbon materials
  - PE11_7Engineering of metal oxides
  - PE11_8Engineering of alternative established or emergent materials
  - PE11_9Nanomaterials engineering, e.g. nanoparticles, nanoporous materials, 1D & 2D nanomaterials
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  - PE11_11Porous materials engineering, e.g. covalent-organic, metal-organic, porous aromatic frameworks
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  - PE11_13Metamaterials engineering
  - PE11_14Computational methods for materials engineering
LSLife Sciences
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  - LS1_5Lipid biology
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  - LS1_12Protein design
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  - LS4_1Organ and tissue physiology and pathophysiology
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  - LS4_3Physiology of ageing
  - LS4_2Comparative physiology
  - LS4_5Non-hormonal mechanisms of inter-organ and tissue communication
  - LS4_6Microbiome and host physiology
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  - LS4_13Other non-communicable diseases (except disorders of the nervous system and immunity-related diseases)
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  - LS3_5Cell signalling and signal transduction, exosome biology
  - LS3_6Organelle biology and trafficking
  - LS3_7Mechanobiology of cells, tissues and organs
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  - LS3_17Theoretical modelling in cellular, developmental and regenerative biology
  - LS3_16Functional imaging of cells and tissues
  - LS3_1Cell cycle, cell division and growth
  - LS3_2Cell senescence, cell death, autophagy, cell ageing
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  - LS5_1Neuronal cells
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  - LS5_5Neural networks and plasticity
  - LS5_10Ageing of the nervous system
  - LS5_11Neurological and neurodegenerative disorders
  - LS5_12Mental disorders
  - LS5_7Sensory systems, sensation and perception, including pain
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  - LS5_16Systems and computational neuroscience (e.g. modelling, simulation, brain oscillations, connectomics)
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  - LS5_8Neural basis of behaviour (e.g. sleep, consciousness, addiction)
  - LS5_4Neural stem cells
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  - LS9_6Marine biotechnology and bioengineering
  - LS9_7Environmental biotechnology and bioengineering
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SHSocial Sciences and Humanities
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