6533b837fe1ef96bd12a3244

RESEARCH PRODUCT

Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?

Natalia VilaInés Küster-boluda

subject

Health (social science)030309 nutrition & dieteticsmedia_common.quotation_subjectContext (language use)Sample (statistics)Plant ScienceHuman physical appearanceAffect (psychology)lcsh:Chemical technologyHealth Professions (miscellaneous)MicrobiologyArticle03 medical and health sciencesPerception0502 economics and businessCredibilitylcsh:TP1-1185Product (category theory)Sensory cueoverall attitudemedia_common0303 health sciencespurchase intentionphysical appearance05 social sciencesinformation credibilityfood market050211 marketingPsychologyproduct health perceptionsSocial psychologyFood Science

description

This study examines the influence of labelling and packaging strategies on perceived product health and overall attitudes to low-fat products in the field of healthy food claims among young consumers. The aim was to determine if these aspects can influence buying intentions. After a literature review, a quantitative study was carried out. With a sample of 300 young consumers (18&ndash

yearjournalcountryeditionlanguage
2020-07-02Foods
10.3390/foods9070866http://dx.doi.org/10.3390/foods9070866