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RESEARCH PRODUCT

Business Intelligence and Analytics in Small and Medium-Sized Enterprises

subject

description

This thesis presents a study of Business Intelligence and Analytics (BI&A) adoption in small and medium-sized enterprises (SMEs). Although the importance of BI&A is widely accepted, empirical research shows SMEs still lag in BI&A proliferation. Thus, it is crucial to understand the phenomenon of BI&A adoption in SMEs. This thesis will investigate and explore BI&A adoption in SMEs, addressing the main research question: How can we understand the phenomenon of BI&A adoption in SMEs? The adoption term in this thesis refers to all the IS adoption stages, including investment, implementation, utilization, and value creation. This research uses a combination of a literature review, a qualitive exploratory approach, and a ranking-type Delphi study with a grounded Delphi approach. The empirical part includes interviews with 38 experts and Delphi surveys with 39 experts from various Norwegian industries. The research strategy investigates the factors influencing BI&A adoption in SMEs. The study examined the investment, implementation, utilization, and value creation of BI&A technologies in SMEs. A thematic analysis was adopted to collate the qualitative expert interview data and search for potential themes. The Delphi survey findings were further examined using the grounded Delphi method. To better understand the study’s findings, three theoretical perspectives were applied: resource-based view theory, dynamic capabilities, and IS value process models. The thesis’ research findings are presented in five articles published in international conference proceedings and journals. This thesis summary will coherently integrate and discuss these results.