6533b838fe1ef96bd12a39e5

RESEARCH PRODUCT

Exploratory Study of the Intrusion Perceived On E-advertising Formats: In Search of a Classification

Laure Perraud

subject

[SHS.STAT]Humanities and Social Sciences/Methods and statisticsintrusive advertisingformat de publicité[SHS.PSY]Humanities and Social Sciences/Psychologyintrusion publicitaire[SHS.PSY] Humanities and Social Sciences/Psychology[ SHS.PSY ] Humanities and Social Sciences/Psychology[SHS.STAT] Humanities and Social Sciences/Methods and statistics[SHS.GESTION]Humanities and Social Sciences/Business administrationinternetadvertising formats[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration[ SHS.STAT ] Humanities and Social Sciences/Methods and statistics

description

The aim of this paper is firstly to define intrusive advertising based on psychology literature and an exploratory qualitative study with 18 participants. We then propose a classification of advertising formats available to advertisers according to their intrusive characteristics, in particular regard to their display mode.

yearjournalcountryeditionlanguage
2011-05-18
https://hal.archives-ouvertes.fr/hal-01468969/document