6533b838fe1ef96bd12a3a9a
RESEARCH PRODUCT
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
Craig E. CarrollSabine EinwillerKati Kornsubject
Media managementbusiness.industryStrategy and Managementmedia_common.quotation_subjectBest practiceStakeholderAdvertisingMedia relationsAgenda-setting theoryPublic relationsMedia system dependency theoryBusinessBusiness and International ManagementNews mediaReputationmedia_commondescription
Previous research has assumed uniform effects of the news media's influence on corporate reputation. This study uses theories of media system dependency and ‘need for orientation’ to examine contingent conditions affecting the degree of the media influence. Our integrated measurement approach gauging media coverage and stakeholder evaluations on the same dimensions of reputation furthered the methodological approach to this research area. We found that stakeholders depend more on the news media to learn about reputation dimensions that are difficult to directly experience or observe and for which the news media are the main source of information.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2010-01-01 | Corporate Reputation Review |