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RESEARCH PRODUCT
An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments
Dominique Bourgeon-renaultCaroline UrbainChristine PetrMarine Le Gall-elyAnne Gombaultsubject
experiential approach to valueapproche expérientielle de la valeur[ SHS.ECO ] Humanities and Social Sciences/Economies and financesTheory of valueThéorie de la valeurconsommation culturelle[SHS.ECO] Humanities and Social Sciences/Economics and Finance[SHS.ECO]Humanities and Social Sciences/Economics and Financeconsumption of culturedescription
This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of “theatricalizing” – or adding a show-oriented dimension to the consumer experience.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2006-01-01 |