6533b838fe1ef96bd12a4a8f
RESEARCH PRODUCT
Pārrobežu mārketinga vadība: kanāli un stratēģijas
Philip J Brownsubject
VadībzinātneMarketing managementMarket entryCorporate strategyCross borderdescription
The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-01-01 |