6533b838fe1ef96bd12a4fcc

RESEARCH PRODUCT

Conclusion and Future

Pierre LienhardHolger Preuss

subject

Host countrybusiness.industryCorporate governanceEvent (relativity)Corporate social responsibilityFootballPublic relationsbusinessMega-Knowledge transfer

description

After being awarded the EURO 2008, Switzerland faced several challenges related to hosting such a mega sport event. The research has explored how knowledge transfer and the use of certain management tools were important in Switzerland’s organization of fifteen matches and to achieving a happy and prosperous football festival in Switzerland.

yearjournalcountryeditionlanguage
2014-01-01
https://doi.org/10.1007/978-3-658-06470-9_7