6533b839fe1ef96bd12a56f8
RESEARCH PRODUCT
MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR
Tichindelean MihaiVinerean Simonasubject
motives motivation consumer behavior exploratory factor analysisdescription
The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Revista Economica |