6533b839fe1ef96bd12a63ba
RESEARCH PRODUCT
ÉTICA DE LA EMPRESA DEPORTIVA: ¿UTOPIA O NECESIDAD?
Raúl Francisco Sebastián Solanessubject
business.industryPolitical scienceSpectacleElite athletesContext (language use)General MedicinePublic relationsbusinessSocial responsibilityCommercializationEconomic Incomedescription
The modern sport has become a spectacle sport that attracts masses eager for sporting events. In this way, the sport becomes a profitable business capable of generating large economic income that enrich elite athletes, as well as sports businessmen.In this article I propose an ethics of the sports company, as part of the ethics applied to sport, that you see the positive side a commercialization, discarding the negative and that enhances the social responsibility of the sports company in a globalized context.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-05-31 | Citius, Altius, Fortius |