Patērētāju uzvedību un izvēli ietekmējošie faktori: zīmolu "Douglas" un "Kolonna" analīze

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RESEARCH PRODUCT

Patērētāju uzvedību un izvēli ietekmējošie faktori: zīmolu "Douglas" un "Kolonna" analīze

Anita Tretjakova

subject

“Kolonna”“Douglas”Komunikācijas zinātne zīmola komunikācija zīmols patērētāju uzvedība

description

Bakalaura darba “Patērētāju uzvedību un izvēli ietekmējošie faktori: zīmolu “Douglas” un “Kolonna” analīze” mērķis ir identificēt zīmolu “Douglas” un “Kolonna” patērētāju uzvedību un izvēli ietekmējošos faktorus, pēc kuriem tiek iegādātas “Douglas” un “Kolonna” preces. Teorētiskajā daļā tiks apskatīts zīmols, to jēdzieni, zīmola komunikācija un instrumenti, patērētāju uzvedība un lēmumu pieņemšana, kā arī patērētāju izvēle un lojalitāte. Darba pētnieciskās metodes ir kvalitatīvā kontentanalīze, fokusgrupas intervija un aptauja. Empīriskajā daļā aplūkoti “Douglas” un “Kolonna” ietekmējošie faktori, pēc kuriem patērētāji iegādājas “Douglas”/“Kolonna” preces, kā arī analizēti patērētāju viedokļi par abu zīmolu komunikāciju sociālajos medijos. Atslēgvārdi: zīmols, zīmola komunikācija, “Douglas”, “Kolonna”, patērētāju uzvedība, patērētāju izvēle

year	journal	country	edition	language
2015-01-01

https://dspace.lu.lv/dspace/handle/7/29243

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
  - PE2_1Theory of fundamental interactions
  - PE2_2 Phenomenology of fundamental interactions
  - PE2_3Experimental particle physics with accelerators
  - PE2_4Experimental particle physics without accelerators
  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
  - PE2_7Nuclear and particle astrophysics
  - PE2_9 Electromagnetism
  - PE2_10Atomic, molecular physics
  - PE2_11Ultra-cold atoms and molecules
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  - PE2_14Lasers, ultra-short lasers and laser physics
  - PE2_17Metrology and measurement
  - PE2_16Non-linear physics
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- PE1Mathematics
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LSLife Sciences
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SHSocial Sciences and Humanities
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  - SH1_5Corporate finance; international finance
- SH3The Social World and Its Interactions
  - SH3_1Social structure, social mobility, social innovation
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- SH4The Human Mind and Its Complexity
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  - SH4_2Personality and social cognition; emotion
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