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RESEARCH PRODUCT

Competitive intelligence embeddedness: Drivers and performance consequences

Daphne R. RabanKalanit EfratKalanit EfratAnne L. SouchonAmiram Markovich

subject

Actionable knowledgeKnowledge managementCompetitive intelligenceEmbeddednessbusiness.industryStrategy and Management05 social sciencesInformation providers0502 economics and business050211 marketingSocial mediaCustomer satisfactionbusiness050203 business & management

description

Abstract The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ performance, it has a mediated effect on performance through customer satisfaction.

yearjournalcountryeditionlanguage
2019-12-01European Management Journal
https://doi.org/10.1016/j.emj.2019.04.003