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RESEARCH PRODUCT

USE OF GAMIFICATION IN HUMAN RESOURCE MANAGEMENT: IMPACT ON ENGAGEMENT AND SATISFACTION

Daiga ĒRgleIveta Ludviga

subject

Knowledge managementbusiness.industryHuman resource management0502 economics and business05 social sciencesInternal communications050211 marketing0501 psychology and cognitive sciencesJob satisfactionbusinessPsychology050107 human factorsStructural equation modeling

description

The use of games, also called gamification, is innovative an approach in contemporary human resource management. The aim of this research is to assess whether gamification, if used in HR processes, can increase engagement and job satisfaction among employees, as well as to identify which HR processes respond better to gamification. Using data from CAWI interviews (n = 620) and Structural Equation Modelling (PLS-SEM) method with smartPLS software, the researchers found a significant positive impact of gamification on employee job satisfaction, however, no impact on engagement. Teambuilding and internal communication were identified as HR processes which better respond to gamification and recommendations for HR managers provided. DOI: https://doi.org/10.3846/bm.2018.45

yearjournalcountryeditionlanguage
2018-09-0610th International Scientific Conference “Business and Management 2018”
https://doi.org/10.3846/bm.2018.45