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RESEARCH PRODUCT
Complementarities in innovation strategy: do intangibles play a role in enhancing firm performance?
Dolores Añón HigónPilar VargasJaime Gómezsubject
Economics and Econometrics05 social sciencesHuman capitalLarge sampleCapital (economics)0502 economics and businessEconomicsManufacturing firms050207 economicsProductivityTotal factor productivity050203 business & managementIndustrial organizationGeneralized method of momentsdescription
This article assesses the role of investments in intangible capital and their potential complementarities as a way to improve firm productivity. We focus on the three intangible resources that, according to the literature, have the greatest strategic importance: research and development (R & D), advertising, and human capital. To test our hypotheses, we use a large sample of Spanish manufacturing firms and consider estimates of total factor productivity through a generalized method of moments approach. Our results show evidence of complementarities between R & D and advertising investments and between advertising and human capital. However, they are not conclusive in the case of R & D and human capital. © The Author 2017. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-02-15 | Industrial and Corporate Change |