6533b83afe1ef96bd12a7042
RESEARCH PRODUCT
The role of public awareness campaigns in sustainable development
Anna Borawskasubject
Sustainable developmentsustainable developmentbusiness.industryField (Bourdieu)05 social sciencesM31Public policyQ5Public relations050105 experimental psychologySocial marketingsocial marketingpublic awareness campaignsPoliticsPolitical science0502 economics and businessSocial attitudesPublic awareness campaignsddc:330050211 marketing0501 psychology and cognitive sciencesbusinessdescription
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-12-31 |